Earth Day Campaign—
One Tree Planted Initiative

To honor Earth Day and highlight the brand’s ongoing sustainability commitment, I designed a campaign centered around the company's partnership with One Tree Planted, which donates one tree for every customer order.

At the heart of the campaign is a hand-painted watercolor tree illustration, symbolizing growth, renewal, and environmental impact. This visual became a unifying element across the campaign, bringing an organic and earthy texture to both digital and printed materials.

To further engage and educate customers, I created an infographic in the same watercolor style to illustrate the critical role trees play in our ecosystem—reinforcing the importance of each purchase made through the brand.

The watercolor textures were thoughtfully carried through the campaign’s color palette, backgrounds, and supporting visuals, establishing a cohesive, nature-inspired aesthetic that resonated with the Earth Day message.