3LC AI Experience Design
(Case Study Coming Soon)
Overview
Website Experience Design
We collaborated closely with AI Engineers and data scientist at 3LC to design a website and update their application, ensuring both reflected their brand identity and established them as a credible company. As a machine learning software startup focused on rapidly advancing AI models, they needed a strong digital presence to convey their expertise, retain clients, and secure funding.
One major challenge arose when unforeseen business developments prevented the final site from fully aligning with the initial design. Due to these changes, the company had to limit the amount of information released, requiring significant adjustments to the site’s content and structure post-development.
Despite these challenges, the website redesign successfully strengthened the company’s brand presence. Ultimately, the project remained aligned with their goals and contributed to increased customer engagement, even with the unexpected shifts.
Three Lines Code Heuristic Evaluation
In addition to redesigning the website, we focused on improving the usability of the application by conducting a heuristic evaluation to identify key areas for enhancement. With a limited budget, we prioritized and implemented quick, high-impact updates that streamlined user interactions, making the software more intuitive and efficient. These improvements not only addressed usability issues but also aligned the application’s performance with the company’s goal of delivering fast, effective AI model enhancements.
Full Case Study: Approach, Process, Challenges, Lessons Learned, and Hi-Fidelity Prototype Designs — Coming Soon.
Website: 3lc.ai